DAM played a key role in developing a brand for One North Fourth, a high-rise luxury rental development on the Williamsburg waterfront. Our goal was to appeal to a younger generation of Williamsburg renters who are high achievers and in tune with what's going on in New York City. These trendy go-getters are seeking a waterfront luxury rental building with the best views in the neighborhood and an exciting home atmosphere.
One North Fourth boasts a range of modern amenities, including an outdoor pool, full-service gym, parking, party rooms, office areas, and a full-service staff to help with everyday needs.
To promote these amenities and appeal to the target demographic, we developed a comprehensive branding system for the property that emphasized the building's luxurious and trendy features.
Thanks to our work, the building is now recognized as one of the most desirable addresses in the area, offering a unique blend of modern amenities, waterfront views, and a luxurious and exciting atmosphere that appeals to trendy go-getters.
